Joheunnal Planning is actively involved in developing, producing, and selling tourist souvenirs, facilitated through a competitive souvenir design contest.
They operate online shopping platforms like "Gyeongju Mall" and "Naver Smart Store," as well as offline stores including Donggungjangteo, Gyeongju Local Specialty Store, Daereungwon Gift Shop, Bonghwangdae General Store, and Gamsung Quilt Shop.
Additionally, they are engaged in discussions with the Gyeongju City Tourist Souvenir Association for potential product sales and development.